yuyo
2023
the brand
Yuyo is a Mexican brand revolutionizing hydration with their innovative, sugar-free, zero-calorie powder electrolytes that offer a delicious taste. Their visual identity reflects this freshness, emphasizing both flavor and cutting-edge innovation. Yuyo operates two main brands: one for retail, which exudes vibrant, refreshing visuals, and another for B2B hydration, which has a more rugged aesthetic focusing on efficiency and performance.
the STRATEGY
While Yuyo’s independent social media team handles the organic content, I oversee the creation of informative carousels for Instagram, Amazon, and paid advertising campaigns. My role is to ensure these assets effectively communicate product benefits, drive engagement, and enhance the overall customer experience across various platforms.
